Before the performance, there is a person. Everything we do starts there.
Think 2 Win works with athletes, executives, and leaders who want to perform better. Not by becoming someone different, but by understanding themselves more clearly, developing the capacity to adapt, and closing the gap between what they are capable of and what they consistently produce.
We are a performance psychology and coaching consultancy. Our work is evidence-based, direct, and grounded in a simple conviction: develop the person, and the performance follows.
Performance Psychology
Performance psychology is not about eliminating pressure or engineering the perfect mindset. It is about developing the self-awareness, mental habits, and adaptability to perform consistently, whatever the environment demands.
We work with athletes, executives, and teams to close the gap between what people are capable of and what they actually produce.
THE THINK 2 WIN APPROACH
Every engagement moves through three stages.
We start by understanding: a rigorous, honest picture of the person, team, or organisation, and what is genuinely shaping current performance. We build adaptability: the capacity to respond to what each situation requires, rather than defaulting to habit. And we perform: embedding that capacity into consistent results in the environments that matter.
This is not a formula. It is a process, and it starts with you.
ABOUT US
Oliver Spensley-Corfield MSc. PgDip CPsychol
Founder and CEO
You are already capable. The question is whether you are performing consistently at the level you know you are capable of, and if not, what is actually getting in the way. That is where we start. Every Think 2 Win engagement begins with understanding the person: how you think, how you respond under pressure, and what your defaults look like when the stakes are real. From that foundation we build the adaptability and consistency that turns capability into performance. I have spent over 15 years working with elite athletes, World Champions, senior executives, and leadership teams across sport and business.
I competed and coached for the British Sailing Team. I know what high performance demands from a person because I have been inside those environments, not just observing them. .
Chartered Psychologist, British Psychological Society. HCPC-registered.
How Can Performance Psychology Help Me, My Team, or My Buisness?
Performance psychology makes a meaningful difference across a wide range of areas, in sport, in business, and in any environment where the gap between capability and output matters:
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Confidence and self-belief
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Focus and attentional control
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Performing consistently under pressure
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Emotional regulation and decision-making
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Motivation and goal clarity
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Managing arousal and performance states
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Resilience and recovery from setbacks
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Injury recovery and return to performance
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Career transitions: in sport and in business
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Team dynamics, cohesion, and communication
READY TO START A CONVERSATION?
Every engagement begins with a call. Tell us where you are and what you are working toward. We will be direct about how we can help.
Oxford - London - New York
hello@think2win.co.uk Tel: +44(0)7745 694295
WHERE PEOPLE WE HAVE WORKED WITH PERFORM
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