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EXECUTIVE COACHING

At the core of our approach is a deep understanding of the psychology behind high performance. Drawing on our experience in elite sports and proven success, we offer a tailored service designed to work alongside you as a trusted partner, helping you achieve your goals.

From Elite Sport to Business Excellence: Executive Coaching  That Works

 

Transforming Potential into Achievement

We create environments where high performance becomes inevitable. By bridging elite sports and business psychology, we apply proven strategies that work across all high-pressure domains. Whether you're an athlete or executive, the psychological hurdles are remarkably similar—and so are the solutions.

The Holistic Edge

Like the New Zealand All Blacks' philosophy "Better People Make Better All Blacks," we believe exceptional performance starts with personal development. Their back-to-back World Cup victories and Sir Alex Ferguson's legendary Manchester United tenure prove this approach works. We prioritise character development alongside performance, creating sustainable excellence.

Former Manchester United coach Sir Alex Ferguson, while teaching his leadership philosophy at Harvard Business School, emphasized the importance of developing and engaging the whole person. He believed that fostering individual growth enables people to contribute more effectively to high-performing teams while recognizing their own value and potential.

 

Similarly, the All Blacks, winners of back-to-back Rugby World Cups, prioritise recruiting players based on character—once a baseline level of skill is met. They then cultivate self-awareness and emotional intelligence within their squad, recognising these qualities as key drivers of sustained success.

We look to bring this holistic approach, combining the  commitment to the personal development and wellbeing of you, with an unflinching dedication to your success.

Our Approach

We integrate:

  • Strategic direction

  • Deep inquiry

  • Expert mentoring

  • Psychological support

Built on trust and mutual respect, our partnership creates the foundation for breakthrough results.

 

Progressive Performance Coaching

We follow a progressive coaching model built on challenge, innovation, observation, and empathy—driven by continuous inquiry and rigorous debate.

 

We embrace the humility that learning never stops, recognising that true growth comes from relentless curiosity and deep reflection. Holding ourselves and our clients accountable, we strive to uncover the ‘edge’—the competitive advantage found in constant learning, high-quality practices, and a deep understanding of both the learning process and the power of relationships.

 

Graham Henry, a former head teacher and the national coach of the exceptional 2011 All Blacks World Cup winning rugby team said: 

 

‘I’m from an educational background so I’m very keen on it being a learning environment. The result of this is that people get better, they’re always improving… how can we make this better, how can we improve this?’.

 

Henry brought in wrestling coaches to help with scrummaging, psychiatrists to work with stress management and even Maori cultural experts to help reconnect the team with their identity. He recognised his strengths but look to source what was needed to generate consistent high performance.

 

Our methodology emphasises:

  • Innovation through challenge

  • Continuous learning

  • Sharp observation

  • Genuine empathy

 

As former All Blacks coach Graham Henry noted: "I'm very keen on it being a learning environment. The result of this is that people get better, they're always improving."

 

Executive Coaching Framework

  • Experiential Learning: Real-world application, not just theory

  • Evidence-Based: Research-backed psychological techniques

  • Collaborative Discussion: Your expertise meets our experience

  • Practice-Focused: Test strategies in low-stakes environments before critical moments

 

Transform your potential into consistent high performance. Contact us to explore how we can partner in your success journey.

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+44 (0)7745 64295

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